Since Egypt has always been acknowledged as a regional leader in the field of Arabic Content traditional production, as well Egyptian writers, artists, publishers and producers have gained regional recognition and acceptance for centuries. Furthermore,  in accordance with the national goal of establishing the information society in Egypt, minimizing the digital divide and developing the culture of utilizing Information and Communication Technology (ICT) -as an added value-, Ministry of Communication and Information Technology (MCIT), with cooperation of e-Learning and Business Solutions Union (eLABs) is introducing “Arabic e-Content” initiative. The Content will include a wide spectrum of categories and topics, including but not limited to: books, magazines, arts, news, directories, business resources, education, edutainment, sports, movies, music, etc.

The initiative aims at richening the Arabic Content in the digital format and introducing a real value to the target users. Moreover, the initiative will develop local, regional and global demand for the Arabic e-Content, which ultimately will serve the Egyptian community and the national economy in different ways. This will include strengthening the benefit of ICT in developing the national economy and the society by offering and expanding distinguished services related to the culture and education to the mass of the population in Egypt; and reducing the cost of the accessibility and acquisition of information and knowledge, while maximizing the base of utilization practice. Furthermore, it will help increasing both personal and professional competence of Egyptians, especially the youth & fresh graduates, and the local ICT industry, in order to meet with the high standards -required today- in the local, regional, international markets; and offering a multitude of job opportunities in an elite business sector, which is ICT.

eLABs is one of main stakeholders in “Laptop for each Professional” initiative. eLABs’ role is supplying high quality business software applications to be included as an integral part of the package provided to the professionals. Unlike the conventional software OEM business model, where end-users get a predefined set of software packages installed on his/her Laptop, eLABs introduced a new mechanism giving end-users the full freedom to choose -from their own perspectives- the most beneficial software applications at a friction of their retail price. The proposed software packages cover a multitude of categories of great interest to the Egyptian professionals.

The mechanism mainly depends on a predefined-value voucher and a comprehensive e-catalogue. The e-catalogue is always updated and contains more than 38 different software applications serving different industries. These applications previously accepted and approved by eLABs QA/QC committee, according to transparent and methodical criteria covering both technical and business-related capabilities of the suppliers. The end-user decides which applications are of interest, throughout the e-catalogue and within the voucher value, and places his/her order to eLABs. Subsequently, eLABs ships the selected titles to the end-user via first-class courier, free of charge, against receipt of the voucher. Moreover, eLABs guarantees the quality of the software purchased and furnishes after-sales & technical support services to the end-users, via its qualified call centre operators. This approach empowers the end-users to choose the most fitting solutions, according to their real needs. As well, it helps eLABs members in specific and the Egyptian software industry in general through stimulating the market and establishing new channels for increasing revenues and growth.

In accordance with the national goal of developing the Information Technology and Communication (ICT) business sector, the Egyptian government represented by the Ministry of Communication and Information Technology (MCIT) has launched a "PC for Every Home" Initiative on November 2002, providing PCs to the Home users in an affordable way. This initiative allowed a multitude of families to own a PC at affordable monthly installments, making the state-of-the art technology within everyone's reach and reaffirming MCIT support of the ICT sector.

eLABs, as one of the initiative’s main stakeholders, took the initiative a further step by providing high quality software bundles to be included as an integral part of the package. Unlike the conventional software OEM business model, where end-users get a predefined set of software packages installed on his PC, eLABs introduced a new mechanism giving end-users the full freedom to choose -from their own perspectives- the most beneficial software applications at a friction of their retail price. The proposed software packages cover a multitude of categories & titles of great interest to the Egyptian home end-users.

The mechanism mainly depends on a predefined-value voucher and a comprehensive catalogue. The catalogue is always updated and contains more than 500 different titles in different categories, which previously accepted and approved by eLABs QA/QC committee, according to transparent and methodical criteria covering both technical and business-related capabilities of the suppliers. The end-user decides which of titles are of interest, throughout the catalogue and within the voucher value, and places his/her order to eLABs. Subsequently, eLABs ships the selected titles to the end-user via first-class courier, free of charge, against receipt of the voucher. Moreover, eLABs guarantees the quality of the software purchased and furnishes after-sales & technical support services to the end-users, via its qualified call centre operators. This approach empowers the end-users to choose the most fitting solutions, according to their real needs. As well, it helps eLABs members in specific and the Egyptian software industry in general through stimulating the market and establishing new channels for increasing revenues and growth.

The great success of PCFEH initiative encouraged MCIT yet again to assign eLABs as one of the main stakeholders in its new initiative “Solution for each SME - e-Enterprise”. The proposed role of eLABs is to introduce, to each targeted SME’s business sector, proper business software solutions, employing the previously adopted mechanism in PCFEH and taking into consideration the best Return on Investment (ROI) for each targeted segment. This is to assuring that the proposed solutions will meet these sectors business needs and according to international quality standards. The initiative should be launched in Q2 2005.

Alexandria Chamber of Commerce (ACC), Egypt invited eLABs to be a main stakeholder in its initiative. The initiative targets automating the different Alexandrian businesses covered by ACC. This initiative is the milestone in implementing the ultimate goal of MCIT “Alexandria is an e-City”. The mission of eLABs is presenting, to each targeted segment served by ACC, appropriate business software solutions, exploiting eLABs’ previous solid experience in implementing similar large projects. The initiative should be launched in Q4 2004.